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Why I Like That Tim Hortons Commercial

I absolutely loved the Tim Hortons commercial that aired during the Olympics.

Ok, maybe they played it a little too much, but it’s heart-warming and funny.

I’ve mentioned before how much I love the ‘immigrant story’.

I can’t say that I love Tim Horton’s but I lived off their flavoured cappuccinos and bagels when I first moved to Canada.

The ad takes two concepts considered Canadian – Tim Horton’s and multiculturalism to create a cute and uplifting story.

Granted it’s (still) a commercial about coffee but for a moment it engulfs you in warm fuzzy feelings.

Coffee & Newspaper

I had to remind myself that an ad agency came up with this brilliant idea to tout multiculturalism while selling coffee.

The role of the coffee in the plot is actually subtle (the husband doesn’t even get anything from TH’s for the kids) but carefully placed as part of the new experience for these new immigrants.

Coffee

I do however like that it doesn’t necessarily make you want to go out there and get a double-double over your Starbucks or Artigiano’s or whatever ethically-sourced-organic-bean coffee you prefer.

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4 Comments

  • Reply Coffee Clubs

    I also like Tim Horton's commercial.

    12 May, 2010 at 3:12 am
  • Reply Coffee Clubs

    I also like Tim Horton's commercial.

    12 May, 2010 at 7:12 am
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