Envy, An Apple


I’m a bit of an apple (the fruit) connoisseur; I doubt there’re a lot of us amateur apple (the fruit, not the computer company) enthusiasts out there.

Apples are one of the oldest and most widely cultivated fruits on earth. The origins, history and its myths are very fascinating once you get into it. Like, did you know that the larynx is called Adam’s Apple because of the myth of the apple, a forbidden fruit being stuck in Adam’s throat?

Coming Soon

Enza is New Zealand’s fruit company; they’ve been doing some fun and innovative things with apples since 1948. In 1956 they introduced the beloved Granny Smith apples to the North American market. They also brought us Royal Gala, Braeburn and quite recently, Jazz apples.

Their latest variety of apple is Envy, a hybrid of Royal Gala and Braeburn. I got a few samples of this apple last year and one of its striking features is unlike all other apples it does not brown when cut. Cut or bite into it and it takes hours before it turns brown. It also keeps well, I was so enamoured with them that I saved one for over a week and it still tasted as if I’d just plucked it from my backyard.

The skin is bright red, firm and smooth; the taste is crisp, juicy and sweet akin to the Jazz apples.

The apples are finally ready for their debut, a limited quantity is being pushed out to grocery stores soon and they have some beautiful swag to celebrate its debut. I got these about two weeks ago

Limited Edition

Box Envy

Sweet Desire

Envy Info


Envy Envy Swag

New Apple

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  • Reply Concerned

    So has this apple been genetically modified so that it does not turn brown?

    22 August, 2012 at 6:56 am
    • Reply Elsa

      According to the company, it’s not genetic engineering. it’s the ‘side effect’ of crossing two apples (braeburn and royal gala).

      22 August, 2012 at 10:48 am
  • Reply Ally Smith

    My absolute favorite! I thought Braeburn and the awesome tasting Jazz apples were fantastic. This new Envy Apple tops the cake as my all time favorite. I’m a baker, so love cooking with the green Granny Smith for a variety of desserts from pies, enchiladas and empanadas. These new Envy makes a killer Apple Pie Cookies and cupcakes.

    1 October, 2015 at 1:33 pm
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